tony stewart . cinematographer_photographer
This space features a video clip that reflects on 30 years of ever-evolving technology, incredible clients, and the finest crews around.
We shot a pharmaceutical marketing promo in 2006 for a drug recently approved to treat schizophrenia. It was superbly written, cast, and directed by Scott Whitham. The absence of narration was intentional, as the story was meant to be conveyed through the visual stories of 3 patients suffering from schizophrenia. The drug's name originally appeared at the end, but is ommitted in this clip. We filmed this on a Panasonic VariCam with the then-trendy Pro35 camera accessory (to give the footage a ground-glass film look), and I think we used Zeiss Super Speed Primes so we could shoot wide open at f/1.4 or something similar. The HD resolution we shot back then was 720 x 480, and it was recorded on DVC tape! We worked with a fairly small and talented crew (G&E crew of 2 and 2). And if I remember correctly, we shot this over two days in December 2006. There were no clients or agency on location. Our lighting approach, utilizing KinoFlo, HMI, and Tungsten units, aimed to create as cinematic a look as possible. Almost 20 years later, I’m still proud of this one. And we all had fun ending that year with this gig!